With iPad usage on the rise, ad serving companies are reimagining their ads. Can ads on the iPad be improved? One company, AdGent Digital, is doing exactly that. Meet AdTouch, a new breed of iPad-only ads that aim to engage, but only when you touch them.
Here’s a demo video showing an actual AdTouch ad by Emirates, the largest airline in the Middle East.
“Tablet users will be able to engage with the brand while publishers and advertisers have the chance to deliver interesting content creatively to their target audiences,” said Cameron Yuill, CEO and founder of AdGent Digital. The possibilities for creative content extend beyond brand awareness. Here’s my “imagined scenarios” list:
AdTouch uses IAB-standard, HTML5-based ad sizes to serve touchable, non-intrusive rich media ads. That means if you don’t touch the ad, nothing happens. When you touch it, the experience keeps you on the same webpage – you are not hijacked into opening another tab in Safari. If, midway through the content, you get bored, then just close the ad.
If you’re on an iPad, you can see more demos of existing ads here.
You must be logged in to post a comment.