With iPad usage on the rise, ad serving companies are reimagining their ads. Can ads on the iPad be improved? One company, AdGent Digital, is doing exactly that. Meet AdTouch, a new breed of iPad-only ads that aim to engage, but only when you touch them.
Here’s a demo video showing an actual AdTouch ad by Emirates, the largest airline in the Middle East.
“Tablet users will be able to engage with the brand while publishers and advertisers have the chance to deliver interesting content creatively to their target audiences,” said Cameron Yuill, CEO and founder of AdGent Digital. The possibilities for creative content extend beyond brand awareness. Here’s my “imagined scenarios” list:
Player acquisition. Haven’t bought Diablo III yet? Perhaps a short action-packed video will seal the deal.
Sign ups, pledges, donations, referrals. Think nonprofits that save the whales, rescue dogs, and help the underprivileged. Remember that video is potentially more heart-wrenching than words. Ergo: higher chances of an action step.
Lodging and transportation bookings, restaurant reservations. Burned out with work? Love to listen to chefs as they cook mouth-watering dishes? Watch these vids.
Advanced purchases of books, movies, DVDs, concert tickets, etc. Sometimes you just need to hear excerpts of expert and common folk reviews of your favorites in order to nudge you into buying.
Virtual gadget hands-on, demos. What’s the new Microsoft Surface like? Let this short hands-on fix you up.
AdTouch uses IAB-standard, HTML5-based ad sizes to serve touchable, non-intrusive rich media ads. That means if you don’t touch the ad, nothing happens. When you touch it, the experience keeps you on the same webpage – you are not hijacked into opening another tab in Safari. If, midway through the content, you get bored, then just close the ad.
If you’re on an iPad, you can see more demos of existing ads here.
Irwin Allen Rivera loves his wife's cooking so much he's now twice the man he used to be. His English essay placed 3rd at the 2012 Palanca Awards. His philosophical-horror story is included in Philippine Speculative Fiction 8 (2013). He was managing editor and lead writer of Sites and Symbols 2 (2005), a coffee-table book about buildings in UP Diliman - his alma mater (BA Philosophy; MA Creative Writing continuing). He worked at the UP Diliman Information Office before shifting to web content writing full-time. His sudden fiction, "Notwithstanding Pigs," initially a Friendster testimonial, appeared in Philippines Graphic (2006) and in Very Short Stories for Harried Readers (2007).
