It’s been quiet at Apple lately. Too quiet. Four months into the year and not a single exciting bit of news just yet.
Or so Apple CEO Tim Cook promises. He has just hinted that new product categories are to be launched “beginning this fall” and throughout 2014.
Wow. Fall. That would be all the way til September. That means Apple fans have to wait nearly half a year before they see the iWatch or whatever.
Okay, let’s analyze the situation first.
This doesn’t mean that a new iPhone won’t be announced ’til September or so. Tim’s announcement is all about “new product categories.” So there’s still hope that the iPhone 5S or 6 (or New iPhone?) will be launched much sooner.
Second, why new product categories? Well, Apple has a pretty loyal fan base but, for the most part, they’ve been pretty much tapped out already. Anybody who is a potential Apple guy or gal is already holding an iPhone or an iPad. So the quickest way to grow sales (and Apple still desperately needs to grow in order to satisfy its stockholders) is to offer new products that current Apple fans can also buy. That’s easier than convincing a die-hard Samsung or Nokia user to switch to your current fare.
Here are some likely suspects:
And you? What products do you think will Apple be coming out with?
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