French TV news shows and radio news jocks are no longer allowed to say things like “Follow us on Twitter” or “Like us on Facebook.”
In fact, they can no longer mention the words Twitter or Facebook unless they’re specifically reporting on news about these companies.
The reason: Turns out that it’s the law.
Since 1992, France has banned the promotion of commercial enterprises in the news. Lately, however, news organizations seem to have forgotten that both Twitter and Facebook are in fact commercial enterprises. So every time they encourage Frenchies to follow them on Twitter, they were in fact violating the law. France is merely reminding news orgs about this fact.
It’s also the government’s way of reminding news orgs that instead of supporting these rich American companies, there are lots of other smaller, struggling social networking alternatives out there.
News orgs are instead expected to say something generic, like “Follow us on a social network.” Not as catchy, but hey, it’s a socialist country after all.
This also means that CNN can no longer show their Twitter wall in France. Alors!
Europe being what it is, expect more countries in the area to begin imposing this rule as well.
You must be logged in to post a comment.