If you’re essentially a one-trademark business, then it will eventually make sense to make that trademark your company name as well, in the way that the Haloid Corporation eventually became Xerox.
Well, that’s just what Research in Motion, or RIM, has done and, in hindsight, it was inevitable. Say goodbye to RIM… and hello to BlackBerry the corporation.
RIM –er– BlackBerry CEO Thorsten Heins hopes that this could symbolize a new, resurgent, more perhaps assertive company that can readily take back a position of relevance in a world that is being dominated by iOS and Android devices.
And then there are the new BlackBerry slate: BlackBerry 10 operating system, with its major revamp that introduces multitasking, alerts, and a host of other new features; the BlackBerry Z10, the new flagship smartphone with a full 4″ touchscreen; and the BlackBerry Q10 which, true to traditional form, has a QWERTY keyboard.
The one catch: new BlackBerry OS10 devices, which the world has long been waiting for, will still not be out. At least not until March at the earliest. And this has led to some grumbling from its shareholders.
Perhaps this is what compelled Heins to make the grand announcement before January ended. Hopefully this will at least hold the fort until the devices hit the market. What we can say for now is that all this does look promising for BlackBerry, and that the re-energized product line is something to be excited about. We just hope that it isn’t already that late to the party.
