Microsoft’s latest teaser ad on the new Windows 8 platform is out. It’s playful enough to make you nod on the key message: Windows Reimagined.

You can watch the teaser ad here.

This is said to be the first of more ads by ad agency Crispin Porter + Bogusky. Still, the geek in me can’t help but list the ultra clever visual cues: a space shuttle launch, an audio countdown timer, the timer stuck at 8, an old laptop smashed, Windows 8 everywhere (on desktop, laptop, and tablet), and finally, the split-second sense of infectious wow you get from that kid at the end. Awesome.

With Microsoft’s reported $1 billion advertising budget, one can’t help but wonder if Windows 8 is actually great, or if CEO Steve Ballmer is just plain desperate. Still, wonderful ad.

Source: The Verge

Irwin Allen Rivera

Irwin Allen Rivera loves his wife's cooking so much he's now twice the man he used to be. His English essay placed 3rd at the 2012 Palanca Awards. His philosophical-horror story is included in Philippine Speculative Fiction 8 (2013). He was managing editor and lead writer of Sites and Symbols 2 (2005), a coffee-table book about buildings in UP Diliman - his alma mater (BA Philosophy; MA Creative Writing continuing). He worked at the UP Diliman Information Office before shifting to web content writing full-time. His sudden fiction, "Notwithstanding Pigs," initially a Friendster testimonial, appeared in Philippines Graphic (2006) and in Very Short Stories for Harried Readers (2007).

email: swirlingovercoffee@gmail.com