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Smart’s New Logo: Like it? Love it? Loathe it?

This week Smart Communications has not only revamped their corporate website, they’ve given their  company logo a facelift as well. The old logo was futuristic, monochromatic and angular, while the new one as seen above is colorful, friendly, and *gasp* bubbly.

The old logo. Time to ditch those old calling cards.

Here’s their launch commercial for the new look:

Which do you prefer? Do you think the corporate facelift was a (ahem) smart move? Let us know in the comments section.

Vic

Vic spends entirely too much on gadgets. So rather than try and kick the habit, he decided to become the Reviews Editor of Technoodling. Now, he has a perfectly good excuse. It's not an addiction: it's a job. His favorite noodle: Pappardelle.

email: vic@technoodling.netwebsite: http://www.technoodling.net

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    • leocastillo|

      I like the logo. Web 2.0ish without being derivative of other web 2.0 logos. I don’t like the commercial though.

      Leo


    • azeroth|

      does the dots above resembles something? i this one better than the old one. are they gonna change the one printed on the araneta floor during basketball events?


    • jvmartija|

      @azeroth In my point of view that resembles how choppy is their broadband connection. While the big circle dots means millions of peso load they steal from their prepaid subscribers (nilaklak ang load).


    • Like the new look! Green bubble = Android OS, White bubble = iOS? Lol


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