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YOU ARE HERE: Technoodling Why Microsoft’s Surface announcement pitch sounds strangely familiar
Apple, News, Tablets, Windows, iOS
Why Microsoft’s Surface announcement pitch sounds strangely familiar
June 24th, 2012 by Irwin Allen Rivera

If you copy the product, you might as well copy the product’s CEO’s pitch. That’s the moral that popped in my head after watching Microsoft’s announcement – not product launch – of their Surface tablet. I had been planning to point out the too-strangely-familiar-format, when folks at readwriteweb did a side-by-side comparison. Watch this.

With no firm shipping date, exact pricing, or even a ballpark figure battery life mentioned at the announcement, I am getting this sinking feeling. Because, deep down, after I saw the first Windows 8 demo for tablets – I started to secretly yay for Microsoft (even though I’m a total iPad fanboy).

But boy did that video leave a bad taste in my mouth.

Irwin Allen Rivera

Irwin Allen Rivera loves his wife's cooking so much he's now twice the man he used to be. His English essay placed 3rd at the 2012 Palanca Awards. His philosophical-horror story is included in Philippine Speculative Fiction 8 (2013). He was managing editor and lead writer of Sites and Symbols 2 (2005), a coffee-table book about buildings in UP Diliman - his alma mater (BA Philosophy; MA Creative Writing continuing). He worked at the UP Diliman Information Office before shifting to web content writing full-time. His sudden fiction, "Notwithstanding Pigs," initially a Friendster testimonial, appeared in Philippines Graphic (2006) and in Very Short Stories for Harried Readers (2007).

email: swirlingovercoffee@gmail.com

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